Everyone has a choice. As a part of the fashion industry we have chosen to make responsible and slow fashion. But what does ‘slow fashion’ really mean?
Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
It means that we only buy what is pre-sold. In that way we do not have a lot of stock, simply because there is no need to damage our planet by overproducing. Our designer uses a lot of time on sourcing for the right qualities, focusing on clean qualities such as GOTS organic cotton, tencel and viscose.
Our styles are basic styles which have a longer product life cycle. We design styles that works across collections, generations, tendencies and brands. Creating fashion that lives more than one season, simply because it's a favorite style which can easily be mixed with other styles.
With this post we also want to welcome you to our official blog. Here we will write about different topics within the industry as well as about our company, who we are and what we stand for.
We hope you will read along.
// Team Basic Apparel