/ 2019
The story behind our brand

Basic Apparel was founded back in 2013. The idea was to create clothes, that people would wear again and again. We wished to create that piece of clothes, that you continually grab from your closet, because that particular piece makes you feel most comfortable. It was and still is, clothes like that, we are creating for our customers and ourselves. We make slow fashion meaning that we focus on the vision of timeless and versatile styles that are wearable for more than just one season.

We are proud to be represented in the following markets: Denmark, Norway, Sweden, Iceland, Greenland, Netherlands, Belgium, Germany, Switzerland, Austria, France, England, Spain, Portugal and Israel.

Basic Apparel is build on a foundation of honesty and transparency between suppliers, customers, agents and colleagues. As a company we are GOTS  certified which means that we think about sustainability in our everyday work - from recycling our trash to sourcing clean materials for our clothing. Our team consists of 4 independent, strong women who all embrace our mission and actively participate in our culture, by bringing bold and original ideas to the table. We hope you like our philosophy and our styles as much as we do. Stay tuned and follow us and our journey.

Lots of love,
— The Basic Apparel Team